G2A - Play The Game

During my 5-week study abroad and internship with LeadAbroad and NexGen Careers, I had the opportunity to work with G2A, a major European gaming company. Our task was to develop a marketing campaign to connect G2A with the American market. While researching the U.S. video game market, we discovered a surprising similarity between its audience and the audience following collegiate sports. This insight proved valuable to both American customers and the European business owner, offering a fresh perspective on expanding into a new market. I’m excited to share that my team won first place in the competition! It was an incredible honor to have our hard work recognized, and the experience further fueled my passion for creativity, business, and marketing.